image image2

Zehrer Gastronomie

New product line — Gourmet to Go

Overview
Timeline 2020/2021 | one month
Overview
Role UX/UI | Communication design
Timeline 2020 | 2021

Task

Make a shopping website for the new product line of food in masons jars.

Client

The Zehrer Gastronomie GmbH is a company with over 50 years of experience in the catering industry. The company offers a wide range of catering services for various events. In addition to these services, the company is introducing a new product line: Zehrer Canteens. These are dishes offered in jars, allowing customers to order the dishes online and prepare them from anywhere.

Idea & Solution

With Zehrer Canteens, Zehrer Gastronomy GmbH has taken innovative steps in online grocery retail. Customers can now order premium dishes and cook them at home, a special culinary experience.

To launch Zehrer Canteens, a user-friendly Shopify website was created. It allows customers and the company to easily discover, order, and enjoy the dishes.  Product photos were created to present the dishes attractively, providing customers with a visual insight into the culinary delights. A new version of the old logo was specifically designed for the Mason jars, enhancing the brand identity and creating recognition value. The revision of the menus and table displays ensures a consistent presentation.

End result
finished product
End result
finished product

Solution

Shopify &
Menu

A new offering from Zehrer GmbH, featuring gourmet meals conveniently packaged in mason jars for online ordering and home preparation. The project showcases a user-friendly Shopify website with striking product photos and a redesigned logo tailored specifically for the jars. It's designed to bring a delicious and hassle-free dining experience directly to your home.

If you click on a product, you can browse through a gallery of photos to get a clearer view of the mason jar.
The website features large product photos, banners, and essential information, making it easy to navigate. With a streamlined design and minimal pages, users can quickly find everything they need.
On the product website, just click on any product in the gallery to quickly view its details. This feature lets you explore each item without delay, ensuring a smooth and efficient browsing experience.
Final words
from creating to learning
Final thoughts
from creating to learning

Final Thoughts

Working with Zehrer Gastronomie GmbH on their new product line, Zehrer Canteens, has been an exciting journey. This project showcases Zehrer's commitment to innovation and quality, offering gourmet meals in mason jars directly to customers' homes.

Creating a user-friendly Shopify website for this launch was rewarding. I ensured high-quality product photos and a redesigned logo for the jars, providing a consistent and appealing presentation.

I am proud of our work. Seeing customers enjoy the convenience and elegance of Zehrer Canteens is fulfilling. This project has been a great opportunity to apply my skills and creativity, and I look forward to more innovative projects in the future.

Reflections & Learnings

Working on the Zehrer Canteens project was an exciting and enriching experience. Creating a user-friendly Shopify website was a big milestone. I enjoyed making the site look great and work smoothly. It was rewarding to create an easy shopping experience for customers and showcase high-quality product photos.

Designing a new logo for the mason jars was another key achievement. It was fulfilling to craft a logo that honored Zehrer's long-standing reputation while also appealing to new customers. This task highlighted the importance of brand identity and creativity.

There were challenges, like aligning with the Zehrer team’s vision, but these moments strengthened my communication and teamwork skills. The project reinforced the value of innovation and adaptability in design. Overall, the journey with Zehrer Canteens was highly rewarding, and overcoming the obstacles made it even more satisfying.

Project information

2020/2021
Team: Philipp Gendle, Anastasia Judt,
Alberto Meza, Jessica Hoermann

Tools

Miro
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Protopie
Tumult Hype
Canon EOS 5d mark iii
Sony alpha 6000
Miro
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
Protopie
Tumult Hype
Canon EOS 5d mark iii
Sony alpha 6000
Arrow points upwards