Create a transmedia communication strategy for a company that makes complex topics easy to understand through different visualization models.
— University project
This is a conceptual project focused on improving the visitor experience at Wilhelma Zoo, Stuttgart. The Zoo is the only zoological-botanical garden in Germany and one of the most species-rich zoos in the world. It attracts 1.5 million visitors each year.
The zoo faces several challenges, such as crowd management, conservation awareness, and infrastructure maintenance.
The idea was to provide visitors with a more interactive and informative experience. Through an app, visitors can buy tickets and find their favorite animals. With beacon technology, users can access an audio guide, preventing crowds around information boards. The app aims to make the zoo visit enjoyable and interesting for all ages and interests.
To understand the pain points and interests of zoo visitors, different people were interviewed.
To better understand and visualize the target audience, user personas were created to help better align users needs, goals, motivations, and behaviors.
The User Journey was designed to identify the possible challenges, needs, and problems a user might encounter.
After deciding what the app needed and what it should look like, I made the first version of the interface using wireframes. When I made the first version, I thought about how things should be organized to create a smooth and intuitive user experience.
I focused on the layout, prioritized the most important features, and made sure that the navigation was easy to understand. I also considered the visual hierarchy to guide users' attention to the most important elements first. This helped me find problems with how things work early and fix them before moving on to more detailed designs.
The app structure was created with the goal of making their experience easy and enjoyable. I organized everything to make it easy for users to find what they need. Users can easily plan a visit and find important information, ticket options and event details. I kept them interested with news, buying tickets, and sponsorship opportunities.
The colors in the app represent different themes, such as savannas, jungle, sea, forest. These colors were chosen to enhance the visual aesthetics and create an emotional connection with the different environments. A lot of white space was used to avoid information overload.
Finally, here are the screens I've designed for the Zoo app. The app offers a simple user interface that allows users to access the most important information quickly and easily. It includes significant information.
We made print materials to go with the app, like buttons, posters, postcards, a site plan etc. These things were made to catch people's attention, make their experience better, and appeal to different groups of people. Plus, they're fun little extras, especially the buttons, which people remember.
The project showed how important it is to get the design elements working well together. I focused on how colors, fonts, and pictures could work together. It was difficult to keep things simple and not overwhelm with information.
I am new to making apps, so I had to figure out how people use them and how to make them easy to use. I gained new skills and understood better how to make digital stuff that people like using.
All these experiences will help me in the future. I now realize how important it is to get the balance right when making digital things that people can use easily. I learned a lot about keeping things simple, balanced, and focused on what people want in digital design from this project.
Starting this project transformed my view of design. I learned a lot about choosing the right colors, fonts, and images to make a website or app easy to use and nice to look at. It was hard to keep things simple without overwhelming users with too much information. Making apps user-friendly was something I hadn't done before, but it was fun and I felt proud of what I created. This project helped me grow and appreciate how important it is to make digital stuff easy for people to use. I'll use what I learned in my future projects, always keeping things balanced, simple, and focused on the user.
HfG Schwäbisch Gmünd, Course: Transmedia communication, 2020
Team: Jasmin Bernschütz,
Anastasia Judt
Designed separately of the school, 2021
Team: Anastasia Judt
